Sign up to our newsletter

We'll keep you informed about our offers and events


About Debra

Debra's background in the fashion industry started in 1976, working within the wholesale district of Great Portland Street in London's West End. Shortly after Debra opened her own UK manufacturing and wholesaler, supplying independent retailers with evening & party dresses for all ages.
Debra's first shop; Gants Hill, Ilford opened in 1981. Debra remembers thinking at the time that there was no logic in mothers going to one shop & daughters to another. "retailing was very pigeonholed back then." - Debra So her goal was to open a shop that would cater for all ages, styles and sizes as a one stop shop.
In 1985 Debra opened at 185 High Road, Chigwell. Things moved along rapidly with Debra's eye for buying & designing garments being one-step ahead of everyone else. The shop very quickly gained a great reputation in the TV & Magazine industry.
In 2014 Debra moved to the current location of 8 Brook Parade, Chigwell where she continues to uphold the principals she held when she first opened in 1981. Locations may have changes, but the core of loyal customers and celebrities continually grows.
The next chapter in Debra's story is the expansion of the shop at Brook Parade to create an opulent Evening and Cocktail dress department. For decades Debra has been the place to come for special occasion dresses for ladies of all ages, and this expansion this will allow Debra to bring an even larger selection of hand picked items to customers whilst creating more space to accommodate the huge collection of daywear.